Quiet and Precise Sewing with BERNINA Hook

• Ideally suited for decorative stitches
• Sew for longer periods of time
• More time for your creativity

With the launch of the 7 Series, BERNINA introduced a world first, the BERNINA Hook. This latest BERNINA innovation uniquely combines the advantages of the two best hook technologies and is patented.The heart of the BERNINA 7 Series features a novel, centrally placed driver, which allows the BERNINA Hook to run fast yet quietly. TheBERNINA Hook sews high-precision stitches up to 9 mm in width with speeds up to 1,000 stitches per minute. The bobbin holds up to 70% more thread than standard bobbins, allowing you to sew longer without interruption.Finally, the BERNINA Hook is made of high-quality materials that allow the thread to run smoothly at consistent tension.

Enough Space for Creativity

• Enough space for your creations
• Plenty of room for large projects
• Enjoy full comfort while sewing

The BERNINA 7 Series includes a meticulously engineered extended freearm with 10 inches (254mm) of working space to the right of the needle. Not only does the B 740 provide plenty of room for large sewing projects, it's also ideally suited for beautiful decorative stitching with its 9 mm stitch width. Small sewing jobs such as inserting zippers are completed flawlessly. As your ambitions grow, the B 740 can be further upgraded with a wealth of optional accessories. For instance, add the BERNINA Stitch Regulator (BSR), which guarantees consistent stitches when free-motion sewing and quilting no matter how quickly you move the fabric

Automatic Features Save Time

• No manual cutting at the end of a seam
• Enjoy semi-automatic threading
• No manual lowering of the presser foot

The B 740 performs many tasks all by itself. The presser foot lowers automatically at the beginning of a seam. Threading is semi-automatic, and the thread is automatically cut when you reach the end of a seam. The standard package also features a practical extension table that makes working on all your sewing projects an absolute breeze.

Perfect Tension for Perfect Stitches

• Ideal tension for each stitch type
• Achieve finest stitching results
• A BERNINA innovation

The BERNINA Adaptive Thread Tension, a BERNINA innovation, provides ideal thread tension while sewing to achieve perfect stitch quality on both sides of the fabric. Once the tension is set according to the thread and fabric used, BERNINAAdaptive Thread Tension will constantly check the thread tension, adjusting it automatically if needed. The result is the finest stitching without pressing abutton.

Ask Your On-Screen Support

• Enjoy intuitive navigation
• Find the proper needle and foot
• Learn more about sewing and embroidery

The Sewing Consultant and the built-in tutorials offer direct on-screen support and answers to your questions at any time, day or night.

Sew Silk and Leather Like a Pro with BERNINA Dual Feed

• Handle special materials with ease
• Enjoy superb fabric feed
• Optimum visibility while sewing

The innovative BERNINA Dual Feed tames hard-to-manage fabrics, providing superb fabric feed and optimum visibility while sewing. Easy to engage when needed, the BERNINA Dual Feed tucks completely out of the way when its not

Basic Features

• BERNINA Hook System
  
• Maximum sewing speed (stitches per minute) 1000
  
• Sewing space to the right of the needle 10
  
• Color touch screen 4.3 / 10 cm
  
• Drag & Drop
  
• LED sewing lights 30 LED
  
• Multi-function knobs
  
• Needle positions 11
  
• Sewing in each needle position
  
• Number of spool holders 2
  
• Semi-automatic needle threader
  
• Automatic presser foot lift
  
• Adjustable presser foot pressure
  
• Automatic presser foot pressure
  
• Manual thread cutter 3
  
• Automatic thread cutter
  
• Pivot / hover function
  
• BERNINA Dual Feed (BDF)
  
• Adaptive Thread Tension
  
• Upper thread indicator
  
• BSR functionality, straight stitch and zigzag
  
• BERNINA foot control with back-kick function
  
• Create and save stitch combinations
  
• Memory (short-term/altered stitches)
  
• Memory (long-term/altered stitches)
  
• Start/stop button (stitching without foot control)
  
• Slide speed control
  
• Bobbin winding while sewing/embroidering
  
• USB interface for PC connection
  
• USB interface for USB data stick
  
• Changing stitch settings while sewing
  
• Needle stop up/down
  
• On-screen help
  
• Creative consultant
  
• Sewing tutorial
  
• Personal program
  
• Setup program
  
• Eco Mode

Sewing and Quilting Features

• Pattern start/end function
• Elongation
• Stitch length maximum in mm 6
• Maximum stitch width in mm 9
• Programmable Securing Function
• Pattern mirroring
• Free Hand System (FHS)
• Number of stitch patterns (incl. alphabet) total 800
• Utility stitches total 29
• Buttonholes (incl. eyelet) total 11
• Automatic buttonhole length measuring system
• Automatic buttonhole
• Manual multi-step buttonhole
• Button sew-on program
• Darning programs 2
• Decorative stitches total 200
• Quilting stitches total 23
• Cross-stitch programs 21
• Sewing alphabets 5
• Reverse sewing

Dimensions

• Machine weight 30.9 lb
• Machine size 20.5 / 8.4 / 14.1

Standard Accessories

Standard Accessories for the BERNINA 740

• 5 Bobbins
• 2 Foam Pads
• Selection of Needles
• Soft Cover with Pocket
• 3 Spool Discs
• Seam Ripper
• Height Compensation Tool
• Screwdriver Torx
• Angular Torx
• Red Screwdriver
• Brush
• Power Cable
• Foot Control
• Right Seam Guide

Reverse Pattern Foot #1C

Reverse Pattern Foot #1C is the ideal presser foot for sewing forward and reverse-feed utility and decorative stitches.

• For forward and reverse-feed stitches
• For materials such as cord, denim and wool
• Guarantees excellent fabric feed

Reverse Pattern Foot #1D

Reverse Pattern Foot #1D is the ideal presser foot for sewing forward and reverse-feed utiltity and decorative stitches.

• For forward and reverse-feed stitches
• For materials such as cord, denim and wool
• Guarantees excellent fabric feed
• Utilizes the BERNINA Dual Feed System

Buttonhole Foot with Slide #3A

Buttonhole Foot with Slide #3A determines the desired buttonhole length for identical buttonholes either via sensor or manually.

• For sewing any number of buttonholes of exactly the same length
• Flexible choice of buttonhole length up to 30mm
• With or without cording

Zipper Foot #4D

Thanks to its narrow, centrally positioned toe, Zipper Foot #4D can stitch very close to the zipper coils, allowing it to sew the zipper on neatly.

• For accurately sewing in zippers of all sizes
• Utilizes the BERNINA Dual Feed System

Open Embroidery Foot #20C

Open Embroidery Foot #20C is ideal for embroidering with your sewing machine. The indentation in the sole of the presser foot allows it to glide smoothly over dense stitches.

• Perfect for sewing decorative stitches
• Creation of attractive applique designs
• Allow lines and patterns to be followed precisely
• An open form for a clear view of the project

Free Arm Slide-on Table

The BERNINA Free Arm Slide-on Table offers greater comfort thanks to an increased sewing area, without affecting free arm function while sewing.

• Increases the work area
• Makes it easyer to work on complex projects
• Special shape ensures freearm function

Free Hand System Knee Lifter

The Free Hand System Knee Lifter lets you raise the presser foot and lower the feed dog with your knee. Recommended particularly for applique or any project requiring pvioting and getting bulky projects under the presser foot easily.

• Simultaneous lifting of the presser foot and lowering of the feed dog
• Convenient operation with the knee
• Hands remain free to work

Series 7 Touchscreen Pen

The Series 7 Touchscreen Pen is ideal for working on the touch screens on BERNINA sewing and embroidery computers. Operate the touch screen by gently tapping it with the pen.

• For easy operation of the touch-sensitive screen
• Magnetic for easy attachment on the right side of the machine
• Keeps the screen clean and fingerprint free

BERNINA Sewing Machine Oil

Regular care ensures that your sewing machine runs smoothly. This also includes oiling.

• For a smooth operating machine
• Precise oiling of small areas via fine tip
• 10ml resin-free sewing machine oil

BERNINA Accessory Storage Box

This practical accessory box can be used to store all of your sewing accessories, such as presesr feet, needles, and bobbins. The accessory box is supplied without contents.

• Practical storage box for organizing accessories
• Keep your accessories always at hand
• Fits neatly on your sewing table